There have been a lot of rumors since January, that Dress To Impress was going to launch their own range of toys.
The dolls were first seen in Thailand a few weeks ago, but now Dress To Impress has officially announced their new collection of dolls, and they’re officially on sale.
If you want to know all about these cute little dolls, keep scrolling, or click here to see the makeup looks I got with my codes with my dolls.
(Would you like to win my spare Dress To Impress Lana Mystery Models Virtual Code: enter my giveaway)

Dress To Impress has collaborated with PhatMojo to launch a collection of official, licensed Dress To Impress Dolls.
To kick off the collaboration, the first toys to be launches are Mystery Models Blind Boxes, but we have lots more toys to come, and this first collection of dolls are “Series 1” which suggests we might see more series’ in the future. If they’re popular, I imagine they’d launch more dolls going forward.

Here is the official statement from Dress To Impress to announce these new dolls:
“We’re so excited to share that we have partnered with PhatMojo to release our new upcoming official Dress To Impress dolls!
There will likely be many questions, so here are a few things to know:
Our focus will always be on the game and on you, the community. We will not be prioritising dolls over our game or our playerbase. Dolls are something fun and extra!
We will not be locking tons of items behind buying the dolls. There will be codes to redeem included, mostly for makeup rather than items. We don’t want you missing out if you can’t purchase the dolls.
PhatMojo is proitorising making great dolls and making them accessible around the world. We want players in lots of countries to be able to get the dolls!
Our team is focused always on doing right by you, our community, and DTI will never prioritise “pay to win” strategies or make you feel like you’re missing out if you’re not able to purchase things IRL.
We are excited for you to see the dolls, and so excited about everything we have to share with you in the coming months. “
There has been past drama with other Roblox game dolls (cough, Royale High, cough), and I love how detailed this announcement is, and how much the Dress To Impress team cares about their players.
I also like how they’ve answered questions to start with, knowing the kinds of things people would ask, regarding this new exclusive collection of dolls.

The Dress To Impress Mystery Models are a range of blind boxes, each of which contain a 10cm tall plastic doll.

Each box comes with a star shaped box, and inside the box you get the following items:
- Fully posable for recreating runway-worthy poses
- Mix and match hair, outfits, accessories, and shoes
- Comes with a shimmering gold-star display capsule
- Includes a unique collector card and exclusive DLC
- Contents: x1 Dress To Impress doll, x1 collectors card, x1 DLC code

Each DTI Mystery Models Doll comes in a gold star shaped box, and inside there are four individually wrapped hot pink packets.
The boxes all have the same barcode, and there is no code on the outside to tell you which doll you’re purchasing.

When you open the lid, you get four pink packets:
- In one packet you get the undressed doll and the virtual prize card with the code under a scratch-off panel
- In one packet you get the top/shirt and the shoes
- In one packet you get the holographic collector’s card
- In one packet you get the skirt/pants and accessories (like bags, books and bows)

There are 10 different dolls to collect, with eight dolls being characters we’ve never seen before, and then there are two mystery dolls, which are Lina and Lana.

Inside the box, you get four pink packets, each of which contain different items, and the largest packet contains the undressed doll and the tiny Virtual Prize card.
You then have to redeem the code behind the scratch-off panel on the desktop version of Roblox and Dress To Impress.
The team has said they are working on allowing mobile device redemption, but right now, we can only redeem on a desktop device.

Here is a close-up of the beautiful collector’s card you get for each doll. The holographic finish is really pretty, and the card for Lana and Lina is a mysterious black and red color.

Here are six of the makeup looks you can unlock with five of the ten dolls available.
These looks go with these dolls:
- Top Row: Y2K Popstar, Dreamy Sparkle & Chic Academia
- Bottom Row: Lovely Valentine, Lana Look 1 & Lana Look 2
You get two makeup looks when you get Lana, and two makeup looks with Lina too, which is amazing.

Also, here is the makeup look with the Sweet Romance doll, which is my most recent doll addition to my collection.

Here is a close-up of the clothes and accessories for the Lovely Valentine doll, and she gets white jeans and a black belt, a red notebook, red box braids, and a red tote bag with a pink star on the front.

Here’s a look at the Y2K Popstar doll fully dressed up in her outfit. She looks so cute, and I love her pink streak in her hair.

It’s interesting to see that some of these dolls have clothing items we don’t have in-game, like the two beautiful Black dolls on the bottom row, the top on the second doll is brand new, and the top on the third doll is brand new too.

So, could that mean that the codes inside the boxes for those two particular dolls will give you those clothing items in-game as part of the spring update?
Or maybe those clothes will be launched in the future? I hope so! It would be a cute way to give us a preview of upcoming items.

“Unbox the ultimate fashion surprise with the Dress to Impress Mystery Model Dolls! Straight from the hottest fashion game, each doll is a trendsetter with a signature look, from streetwear chic to red carpet glam! With fully posable joints, you can recreate iconic runway moments and style each doll your way by mixing and matching their hair, outfit, accessories, and shoes (each sold separately).“

The dolls are £12.99 to buy, and are currently exclusive to the UK, but they are going to be launching across the world in most countries in the coming weeks.
Compared to other popular, market-leading blind boxes, this price really is fair, and you do get a lot of items for your money.

Here is a close-up look at five of the ten dolls you could find inside your Dress To Impress Mystery Model Dolls:
- Y2K Popstar
- Chic Academia
- Lana
- Dreamy Sparkle
- Lovely Valentine
Your dolls all come with a pair of shoes, some bottoms (either a skirt or pants), a top, a hairstyle, an accessory (like leg warmers, arm warmers a tote bag or a backpack) and an extra accessory (like a book).

Inside the star shaped boxes, you get a little photo of the runway in the background, and a clear acrylic stand, so you can stand your dolls up inside the boxes, and they look like they’re on the runway, which is so cute.

If you’d like to get your hands on the Dress To Impress x PhatMoji Mystery Models, you can find them on Smyths and Earthlets.
