Clean Beauty is a term used to describe beauty products which are free from toxins, chemicals and artificial ingredients. The phrase has been used for years, but it’s become somewhat of a buzz-word within the beauty community. The idea behind clean beauty is that it’s better for us, and the environment to use beauty products made from natural ingredients, with a more minimal environmental impact.
Organic beauty used to be the popular term to describe products which were free from harmful chemicals, but in recent years, it’s clean beauty that is used more frequently. Whilst it’s always a personal choice on which products we want to use, it’s always good to know what is going into our products, especially if you suffer from sensitivities or allergies, as more “clean” beauty products might be a sensible swap.
The clean beauty term is very divisive, as brands aren’t able to just throw random chemicals into products in order to sell a product. Every product that comes to market comes through testing, and depending on the country the product/s are sold, there are rules on which ingredients they can and cannot use.
Clean Beauty has been growing in popularity, with more people looking to live a healthier, more conscious lifestyle. There are brands which are completely “clean” with their entire product range being chemical free, and there are brands that have introduced a clean range to their collection, such as Covergirl, Tarte and The Body Shop.
Some retailers like Sephora make buying “clean” easy, as they have a helpful Clean Beauty marker on products, so you can see if Sephora rates the product as meeting their specifications for it to be clean, but other beauty retailers have similar helpful guides to help us when trying to look for cleaner beauty products.