IT Cosmetics has launched this year’s version of their Love Is The Foundation Brush. Every year, IT Cosmetics creates a new limited edition version of their heart-shaped makeup brush, and keep on reading to find out about this year’s design…
The IT Cosmetics Limited Edition Love is the Foundation Brush 2026 is $33, and every year, the brush keeps its heart shaped bristles brush head design.
IT Cosmetics always changes up the design of the handle, and we’ve had some amazing handles over the years.
I own four of the brushes myself, and although the heart shape might look gimmicky, it actually works amazingly for buffing in foundation, and it washes so well with very, very little to no shedding, even with regular use.
This year’s design is potentially the plainest design they’ve done so far, with a pink gradient chrome handle and ferrule.
I love it when IT Cosmetics does liquid glitter designs within the handle, or patterned handles, but it’s still a super pretty design, and if you enjoy using buffing type brushes for applying your foundation, I cannot recommend this specific brush enough, and the new limited edition design is available now.
